Phictly’s new app brings people together over their favorite books and TV shows

In the early days of social media, posting a rant about the latest episode of “Grey’s Anatomy” on Myspace felt like the ultimate Thursday night activity. And discovering a Facebook group called “Team Jacob Forever” was one of the best finds. Nowadays, finding that perfect niche community can seem impossible, but a new social app calledPhictlyaims to change that. Available oniOSandAndroiddevices, the app lets users form clubs centered on their favorite books, TV shows, and movies, creating niche communities where people can discuss their specific interests without judgment. For instance, users can dive into clubs for fantasy reads and gossip about Violet and Xaden in Rebecca Yarros’ “The Fourth Wing,” or reminisce about the early days of “Grey’s Anatomy.” The app was created by Nyleena Aiken after she started a book club with her sisters and struggled to find books that interested everyone. She realized that many people likely face the same challenge and would benefit from an app dedicated to creating groups centered on a single specific title at a time. “Looking at our competitors, there are many large groups with little interactivity,” Aiken explained to TechCrunch. “Phictly keeps discussions focused and aligns with everyone’s fast-paced lifestyle, allowing users to fit conversations into their schedules.” Key features of Phictly include a cap of 20 members per club to keep discussions intimate, and users can also set the pace for their clubs based on their reading or viewing habits. For example, those who enjoy speed reading or binge-watching can create or join clubs that last just a day or two, while those who prefer a slower pace can participate in clubs lasting up to 30 days. Another notable feature allows users to post spoilers while hiding them until others reach that part of the story. Each spoiler is initially blurred, giving users the choice of when to reveal it, which helps everyone stay on the same page. Phictly also includes a “Talk Points” feature, allowing users to set check-in dates to discuss specific episodes or chapters and give everyone the opportunity to join the conversation. Similar to Goodreads, users can also track what they are currently reading or watching, log titles, and set personal goals for their reading or viewing habits. Future updates will introduce a matching system that pairs users based on shared interests, favorite genres, and common TV shows and books. The app will eventually expand to include clubs focused on video games. Phictly is free to download but may soon offer a premium subscription with additional features, such as the ability to create a private profile. Topics Lauren covers media, streaming, apps and platforms at TechCrunch. You can contact or verify outreach from Lauren by [email protected] via encrypted message at laurenforris22.25 on Signal. StrictlyVC concludes its 2025 series with an exclusive event featuring insights from leading VCs and builders such as Pat Gelsinger, Mina Fahmi, and more. Plus, opportunities to forge meaningful connections. Anduril’s autonomous weapons stumble in tests and combat, WSJ reports This Thanksgiving’s real drama may be Michael Burry versus Nvidia The future will be explained to you in Palo Alto Why ‘hold forever’ investors are snapping up venture capital ‘zombies’ Altman describes OpenAI’s forthcoming AI device as more peaceful and calm than the iPhone OpenAI learned the hard way that Cameo trademarked the word ‘cameo’ US banks scramble to assess data theft after hackers breach financial tech firm